About

I Got Here Sideways.

Not by plan. The first business was batteries in Daryaganj — because rent needed paying, not because I'd mapped out a career. Web development came later, out of necessity and curiosity, years before most people in India were thinking about the internet as a career at all.

None of it was linear. Most of it was accident, followed by paying close attention to what worked.

I came to this work sideways, through failure, more than once. That's the one thing I still carry into every project: showing up consistently matters more than getting the plan right.

Long Relationships, Not Big Claims.

By the time the commercial internet arrived in India, I was already building on it. I've watched every cycle of digital disruption from inside — not as an observer, but with clients whose decisions depended on getting it right.

Since 1987, I've built and maintained sites for policy research institutions, civil society networks, and national campaigns — several of them for well over a decade, still renewing every year without me chasing them for it. That's not a number I like citing for its own sake. It's what happens when a website keeps working and someone keeps answering the phone.

The question I still ask on every project is the one I've always asked: what does this actually need, once you strip away everything people assume it needs? A parenting conversation, a client's website, a power backup — different subjects, same question.

Four Kinds of Work, One Way of Doing Them.

This site covers four different things: parent coaching, web development, writing, and a battery business. They look unrelated because, on the surface, they are.

ParentsCoach, WebOutsourcingTeam, Tech & Writing, Moscow Batteries — what connects them isn't a framework. It's how I show up to each one: paying attention, sticking around after the sale, and not pretending to know more than I do.