For sophisticated and advanced businesses, websites should be much more than just a mere presence point at online platform. With more and more businesses moving online, it has been figured out by them that majority of the leads comes from their websites. In fact, this makes good sense to build websites with the motive of increasing lead collection and conversion rates right from the starting. Landing web pages are the perfect medium to do the same. A landing web page is the end point of a user’s journey on a site, quite similar to traditional contact page specific to products and services. WordPress is the ideal platform for speedily implementing, creating and testing landing pages. Moreover, the platform is extremely flexible to add content and pages whenever required, and customize in order to meet specific requirements of clients. In general, there are two prime approaches a website owner can follow to develop WordPress landing web pages. A landing web page is simply a page like another. Only what differentiates them is the content and design. While creating and developing them, there are 4 main features to be taken care of by the developers mentioned in below.
- Simplicity in the design rules over others
- Effective SEO strategy
- Eye appealing and attractive images and audio
- Robust and configurable contact forms
There are many third party landing page services including Hubspot, Formstack and more, which will for sure blend with your WordPress websites so that you can host the landing web pages by providing hosting as an integral part of the services. So, no matter whether you plan to do it all alone or create your own landing pages, undoubtedly without landing pages, your website would not live up to it’s potential.